Source: Flickr user RacingKel
The Royal Ascot recently announced that the 2017 event, which attracts over 300,000 visitors a year, would feature a new contemporary enclosure. ‘The Village’ enclosure will offer a unique festival atmosphere that is expected to attract a younger audience.
The Royal Meeting has not had a new enclosure for over 100 years, so the news may shock some long term revelers who have a traditional outlook on the event. The Village will be open from Thursday 22nd through Sunday 24th June, and will be designed to capture the best of the British summertime feeling.
The Village will be situated at the heart of the racecourse, inside the track, looking back towards the final furlong, offering an exciting place from which to view the races.
As well as granting a photo-finish viewpoint, The Village will also offer plentiful entertainment options across the three days and nights, as well as fine dining, creative bars, al fresco areas, and live music set across three stages including the central bandstand area.
In the daytime, the Royal Ascot enclosure will offers its participants brass, jazz and funk bands to get into the swing of things. As the sun goes down the music will pick up pace, and DJs and live bands will offer an exclusive after-party until 9pm.
It’s all starting to sound more like a rock festival, but organizers have assured the more traditional Ascot fans that they have no need to despair. Although the Village Enclosure will have a much more contemporary atmosphere and vibrant feel, it will still hold true to the sophistication and class of the event as a whole.
The Queen Ann Enclosure dress code still applies, so it will be suits and fascinations as usual. It is expected that The Village will attract a younger crowd who are looking to party, but Director of Racing and Communications Nick Smith says, “We specifically want to encourage people with racing interest alongside those to whom the party atmosphere will appeal – hopefully one and the same in many cases.”
The new Village Enclosure will also help the continuing efforts of the Ascot Racecourse in reducing the capacities of the Queen Anne and Windsor Enclosures, both of which have already seen their capacity greatly reduced over recent years.
Tickets for the Village Enclosure start from £67 at this time. Private marquees with picket fence gardens are also available.
For those who are unable to attend the Royal Ascot, the event is set to be broadcast on NBC in the USA, and ITV in the UK. Wagering is widely available via betting sites such as BetStars.
The Royal Ascot takes place from Tuesday 20th through Saturday 24th June, at the Royal Ascot Racecourse in Berkshire. The event was founded by Queen Anne, and dates back to 1711. There are 18 group races held over the five days, with each day featuring at least one Group 1 race. The most prolific of these races is the Gold Cup, which takes place on the Thursday, Ladies’ Day. Queen Elizabeth II and often other members of the royal family such as Prince Charles are traditionally in attendance.